In any sector of activity as in beekeeping, the fundamentals of the organization are essential to be able to develop a sustainable activity. Based on its choice of activities, how can it identify its priorities and establish an organizational schedule to be respected over time?

How important is it to diversify your operation and enhance your products?

To reduce the financial risk inherent in agricultural production, it is possible to:

• To diversify its farm by offering other products of the hive than honey: pollen, royal jelly, propolis, livestock products, pastries, confectionery, jams, etc.
• Optimize livestock management to reduce production costs: feeding, travel, processing, etc.
• To diversify its distribution channels in order to increase its commercial margin: sales via the Internet, creation of a shop on the exploitation, export, etc.
• To value the price of its honey through an elaborate communication: business case, attractive label, presentation of products, creation of a brand, etc.

Among several opportunities for diversification and development, beekeepers must make choices taking into account those of their competition. For this it is important to respect the identity and vocation of your company: its image, to make a difference.

How to enhance its image?

In an ever-changing environment, it is important to follow current trends. Using the new communication tools is a great asset (when they are adapted to the audience you want to reach)!